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Marketing Strategist · London

Vikalp
Jain.

Results-oriented marketer blending creative brand strategy with data-driven digital execution — across FMCG, Healthcare, and Global brands.

5+
Years
Experience
£500K
Monthly
Sales Led
100K
Community
Built
Brand Strategy◆ Performance Marketing◆ Go-to-Market◆ Campaign Analytics◆ Market Research◆ Digital Execution◆ FMCG · Healthcare · Pharma◆ Samsung · Abbott · TBWA◆ Brand Strategy◆ Performance Marketing◆ Go-to-Market◆ Campaign Analytics◆ Market Research◆ Digital Execution◆ FMCG · Healthcare · Pharma◆ Samsung · Abbott · TBWA◆
About Me

Where creativity
meets data.

A passionate marketer who seamlessly blends creativity with analytical thinking. With experience spanning APAC markets and beyond — from executing campaigns for global giants like Samsung and Abbott, to building brand strategy at a fast-growing FMCG company — I craft strategies that drive real growth.

Currently pursuing an MSc in Strategic Marketing at Imperial Business School, London. For me, marketing is more than a career — it's a craft that creates meaningful connections and tells impactful stories.

LinkedIn Profile View Portfolio
Vikalp Jain
MSc Marketing · Imperial
Experience
Work History

5+ years across brand management, digital performance, and integrated marketing.

01
Assistant Brand Manager
Meditree Group
  • Led integrated campaigns across digital, retail, and trade channels — delivering £500K in monthly sales for Moods Condoms
  • Drove 30% increase in market penetration via go-to-market strategy, optimizing placement, pricing, and promotion
  • Managed brand strategy and portfolio expansion for DOLO, supporting new product development and market growth
May 2024 – Aug 2025
📍 India
Pharmaceuticals
↓
02
Digital Marketing Specialist
Nanyang Centre for Marketing & Technology
  • Developed and executed content and performance marketing strategy, increasing LinkedIn engagement by 12%
  • Designed and launched SEO-optimized WordPress website, achieving 15% CTR through improved user experience
  • Created high-impact pitch decks, enabling acquisition of 5 strategic partners
Jul 2023 – Apr 2024
📍 Singapore
Research
↓
03
Social Performance Intern
TBWA
  • Optimized paid social and digital campaigns for Tier-1 clients including Samsung and Dolby, improving reach and cost efficiency
  • Analysed 10,000+ daily social listening data points to inform campaign and content strategy
  • Improved campaign performance by 10% through keyword targeting, audience segmentation, and media optimization
Jan 2023 – Jun 2023
📍 Singapore
Advertising Agency
↓
04
Branding & Corporate Marketing Intern
Health Promotion Board
  • Increased campaign impressions by 27% through data-driven content planning and trend analysis
  • Executed integrated campaign for World Mental Health Day, achieving 12% engagement rate across digital platforms
  • Conducted UAT and improved landing page performance and user flow
Aug 2022 – Nov 2022
📍 Singapore
Gov. Agency
↓
05
Trade & CRM Marketing Intern
Abbott Laboratories
  • Developed end-to-end campaign plans for FreeStyle Libre, reducing execution time by 40%
  • Optimized campaign budgets through vendor negotiations — delivering 20% cost savings across regional campaigns
  • Designed customer journey maps and CRM strategies, improving engagement and outreach by 25%
May 2022 – Jul 2022
📍 Singapore
Medical Device
↓
06
Marketing & E-Commerce Executive
Vize
  • Led digital marketing strategy for a Virat Kohli-endorsed brand, driving brand awareness and online sales growth
  • Scaled Instagram community to 100K+ followers through organic content and performance tracking
  • Achieved 15% month-on-month revenue growth by optimizing product listings, pricing, and promotions
Sep 2020 – Jul 2022
📍 India
FMCG
↓
Impact by Numbers
£500K
Monthly Sales
Delivered
Integrated marketing campaigns across digital, retail, and trade at Meditree Group
100K+
Instagram
Community Built
Organic growth via content strategy and high-frequency posting at Vize
20%
Cost Savings
Delivered
Regional campaign budget optimization through vendor negotiations at Abbott
10K+
Daily Data Points
Analysed
Social listening and trend analysis for Tier-1 clients at TBWA
Skills & Tools

The full toolkit.

Core Marketing
Brand Management Performance Marketing Go-to-Market Strategy Campaign Analytics Market Research Integrated Marketing Trade Marketing CRM Strategy
Digital & Paid
Meta Ads Manager Google Analytics SEO / SEM Sprinklr Social Listening Twitter (X) Ads Keyword Targeting Audience Segmentation
Content & Design
Canva WordPress Graphic Design Copywriting Reporting & Visualization Pitch Deck Design Photography
LANGUAGES
English (Native)  ·  Hindi (Native)
INTERESTS
📷 Photography  ·  🎾 Squash  ·  🏓 Table Tennis  ·  🏀 Basketball
Education

Academic foundation.

Current
Imperial Business School
MSc in Strategic Marketing
London, United Kingdom
Aug 2025 — Aug 2026
Strategic Brand Management · Applied Strategic Marketing · Market Research · Strategic Market Management
Distinction
Nanyang Technological University
Bachelor of Business (Honours)
Singapore
Aug 2021 — May 2024
Consumer Insights · Integrated Marketing Communications · Digital Marketing · Marketing Sustainability
Get In Touch

Let's
work
together.

Open to collaborative opportunities across FMCG, healthcare, and digital-first brands.

✉
Email
vikalp.jain.uk@gmail.com
→
in
LinkedIn
linkedin.com/in/vikalpjainn
→
◈
Portfolio
View My Work
→
☎
Phone
+44 7887 150 148
→